Community Workshops
Beyond the Website:
Marketing Your EFT Practice in the Digital World
Marketing Your EFT Practice in the Digital World
with Dr. Ashley Southard
EFT Therapist & AZEFT Director of Marketing
EFT Therapist & AZEFT Director of Marketing
Date: February 11, 2022 | Time: 9:00am - 11:00am Arizona time
Location: Virtual Zoom Meeting (link will be provided before event)
Cost: $25 for AZEFT Members, $30 for Non-Members
Certificate of Attendance: 2 hours
Most therapists get little to no training in how to market their therapy practice. And with business cards and pamphlets being a thing of the past, knowing how to take your digital marketing efforts beyond just a website in this rapid-changing world of social media and online platforms is a must!
This community workshop is designed to teach you how to develop a more robust online presence that will help you develop a relationship with your ideal prospective clients long before they ever make that first call, while also establishing you as an expert in your field.
In this workshop, we will: (1) Identify the various goals that drive your marketing efforts, (2) Review different types of marketing content that will help you achieve these goals, and (3) Explore some of the most common forms of digital marketing (e.g., newsletter, social media, YouTube, podcast) and how to use them to achieve your goals.
If you are interested in developing an online presence as a therapist ~ whether working in private practice, a group practice, or an agency ~ then this workshop is for you! It's a lot easier than you might realize, and a lot of fun once you get the hang of it.
Ashley Southard, Ph.D., LMFT, is the Director of Marketing for AZEFT and the Site Director / Co-Owner of A New Beginning Outpatient Treatment Center in Scottsdale, AZ. She specializes in the treatment of complex trauma and eating disorders, and holds a strong professional presence online through YouTube, Facebook, Instagram, and LinkedIn. In addition to offering 1:1 therapy services, Ashley commits time every week to create original social media content, film psychoeducational videos for her YouTube channel with nearly 4,000 subscribers, hosts an online global subscription community for people affected by emotional and binge eating, and manages several websites (including AZEFT.com). To learn more about Ashley, please visit her online at www.anewbeginning.com and follow her on social media at @drashleysouthard.
Location: Virtual Zoom Meeting (link will be provided before event)
Cost: $25 for AZEFT Members, $30 for Non-Members
Certificate of Attendance: 2 hours
Most therapists get little to no training in how to market their therapy practice. And with business cards and pamphlets being a thing of the past, knowing how to take your digital marketing efforts beyond just a website in this rapid-changing world of social media and online platforms is a must!
This community workshop is designed to teach you how to develop a more robust online presence that will help you develop a relationship with your ideal prospective clients long before they ever make that first call, while also establishing you as an expert in your field.
In this workshop, we will: (1) Identify the various goals that drive your marketing efforts, (2) Review different types of marketing content that will help you achieve these goals, and (3) Explore some of the most common forms of digital marketing (e.g., newsletter, social media, YouTube, podcast) and how to use them to achieve your goals.
If you are interested in developing an online presence as a therapist ~ whether working in private practice, a group practice, or an agency ~ then this workshop is for you! It's a lot easier than you might realize, and a lot of fun once you get the hang of it.
Ashley Southard, Ph.D., LMFT, is the Director of Marketing for AZEFT and the Site Director / Co-Owner of A New Beginning Outpatient Treatment Center in Scottsdale, AZ. She specializes in the treatment of complex trauma and eating disorders, and holds a strong professional presence online through YouTube, Facebook, Instagram, and LinkedIn. In addition to offering 1:1 therapy services, Ashley commits time every week to create original social media content, film psychoeducational videos for her YouTube channel with nearly 4,000 subscribers, hosts an online global subscription community for people affected by emotional and binge eating, and manages several websites (including AZEFT.com). To learn more about Ashley, please visit her online at www.anewbeginning.com and follow her on social media at @drashleysouthard.
Can Couples Change Gender?
Supporting Couples Exploring Gender Identity
Supporting Couples Exploring Gender Identity
with Jean Malpas, LMFT, LMHC
Date: Friday, March 4, 2022 | Time: 9:00am - 12:00pm Arizona time
Location: Virtual Zoom Meeting (link will be provided after registration)
Cost: FREE to all
Certificate of Attendance: 3 hours
** Please note, this event may count towards the BBHE 3-hr Cultural Competence and Diversity continuing education requirement.**
This interactive workshop will explore the role of the couples therapist with couples exploring gender identity and transition together. Departing from the historically cis-normative practices of couples and family therapy, we will identify
gender affirming stances and practices couples therapists, specifically cisgender-identified ones, can adopt to explore couples’ transition with humility, warmth and sophistication. Case vignettes will emphasize systemic, social justice and
attachment-based frameworks when working with racially and gender diverse couples.
Educational Objectives:
1. Understand gender diversity, distinctly from sexual orientation
2. Identify historically transphobic couples and family therapy practices
3. Identify and implement gender affirming stance and practices
4. Differentiate clinical themes and priorities with transgender, gender non-binary and cis-gender clients and couples
5. Integrate social justice, systemic and multigenerational frameworks
Jean Malpas, LMFT, LMHC, is the Founder of the Gender & Family Project at the Ackerman Institute for the Family and a psychotherapist in private practice in New York City (jeanmalpas.com). He has presented nationally and internationally on topics of gender, sexuality, addiction, couple and family therapy. His work with lesbian, gay, bisexual and transgender individuals, couples, and families has been published in numerous books and journals. Media appearances include the TEDx Talk “The Gift of Gender Authenticity,” National Geographic’s “Gender Revolution: A Journey with Katie Couric,” PBS’s Frontline: “Growing Up Trans,” and more. Jean’s groundbreaking work as Executive Director of the Gender & Family Project has been recognized by the Stonewall Community Foundation 2016 Visionary Award and the American Family Therapy Academy Social Justice 2018 Award.
Location: Virtual Zoom Meeting (link will be provided after registration)
Cost: FREE to all
Certificate of Attendance: 3 hours
** Please note, this event may count towards the BBHE 3-hr Cultural Competence and Diversity continuing education requirement.**
This interactive workshop will explore the role of the couples therapist with couples exploring gender identity and transition together. Departing from the historically cis-normative practices of couples and family therapy, we will identify
gender affirming stances and practices couples therapists, specifically cisgender-identified ones, can adopt to explore couples’ transition with humility, warmth and sophistication. Case vignettes will emphasize systemic, social justice and
attachment-based frameworks when working with racially and gender diverse couples.
Educational Objectives:
1. Understand gender diversity, distinctly from sexual orientation
2. Identify historically transphobic couples and family therapy practices
3. Identify and implement gender affirming stance and practices
4. Differentiate clinical themes and priorities with transgender, gender non-binary and cis-gender clients and couples
5. Integrate social justice, systemic and multigenerational frameworks
Jean Malpas, LMFT, LMHC, is the Founder of the Gender & Family Project at the Ackerman Institute for the Family and a psychotherapist in private practice in New York City (jeanmalpas.com). He has presented nationally and internationally on topics of gender, sexuality, addiction, couple and family therapy. His work with lesbian, gay, bisexual and transgender individuals, couples, and families has been published in numerous books and journals. Media appearances include the TEDx Talk “The Gift of Gender Authenticity,” National Geographic’s “Gender Revolution: A Journey with Katie Couric,” PBS’s Frontline: “Growing Up Trans,” and more. Jean’s groundbreaking work as Executive Director of the Gender & Family Project has been recognized by the Stonewall Community Foundation 2016 Visionary Award and the American Family Therapy Academy Social Justice 2018 Award.
Working Together: An Antidote for Couples with Depression
with Dr. Ting Liu
Date: Friday, May 20, 2022 | Time: 10:00am - 12:00pm Arizona time
Location: Virtual Zoom Meeting (link will be provided before event)
Cost: $25 for AZEFT Members, $30 for Non-Members
Certificate of Attendance: 2 hours
More details coming soon!
Location: Virtual Zoom Meeting (link will be provided before event)
Cost: $25 for AZEFT Members, $30 for Non-Members
Certificate of Attendance: 2 hours
More details coming soon!
Ethics & EFT
with Keith Cross, Ph.D., LMFT
Date: July / August 2022 (specific date TBD) | Time: TBD Arizona time
Location: Virtual Zoom Meeting (link will be provided before event)
Cost: $25 for AZEFT Members, $30 for Non-Members
Certificate of Attendance: TBD
More details coming soon!
Location: Virtual Zoom Meeting (link will be provided before event)
Cost: $25 for AZEFT Members, $30 for Non-Members
Certificate of Attendance: TBD
More details coming soon!
Working with Highly Escalated Couples
with Gretchen Harro, MA, LMFT & Raushanah Jackson, MS, LMFT
Date: Friday, October 21, 2022 | Time: 9am-11am Arizona time
Location: Virtual Zoom Meeting (link will be provided before event)
Cost: $25 for AZEFT Members, $30 for Non-Members
Certificate of Attendance: 2 hours
More details coming soon!
Location: Virtual Zoom Meeting (link will be provided before event)
Cost: $25 for AZEFT Members, $30 for Non-Members
Certificate of Attendance: 2 hours
More details coming soon!