Upcoming Professional Trainings & Events
listed in chronological order
Community Workshop
Transforming Highly Reactive Relationships
with Helene Igwebuike
Date: Friday, December 8, 2023 | Time: 9am-11am Arizona time (MST)
Location: Online
Cost: $25 for AZEFT members | $45 for non-members
** 20% discount offered to group practices of 5 or more who each register for the event; email us for the discount code
Certificate of Attendance: 2 hours
This workshop will focus on how to help couples transform reactivity to a resource for self-regulation and co-regulation. We will cover key concepts and interventions for effectively holding both partners and their triggered aspects of self so they can share their vulnerability from a place of greater awareness, compassion and clarity. You will become more skillful in intervening to help partners regulate their reactive emotions in the heat of the moment and transform reactivity to connectivity, curiosity and accessible responsive engaged (ARE) communication. Demonstrations will be used to model the different approaches. No prior EFT training is required to attend is open to all therapists who are working with highly reactive couples!
Learning objectives:
1. Build confidence in stepping in and holding reactive partners by using early signs of reactivity as an ally to interrupt and slow down intense dysregulation and escalation.
2. Learn how to help partners embrace and voice their vulnerability rather than project rigidly held beliefs and rehash historical coping strategies that reinforce adversarial pattern of relating.
3. Transform anger, shame, blame, panic and overwhelm using attachment lens, ‘parts’ work and an embodied approach to assembling and distilling core emotions that helps advocate for the unmet needs of the tender wounded aspects of self.
Helene Igwebuike is an Integrative Counsellor and ICEEFT Certified Emotionally Focused Couple Therapist, Supervisor and Trainer, as well as one of the co-founders of the British EFT Centre (BEFT). Helene is passionately committed to helping couples and individuals heal and transform the relationship with self and others by relating in open-hearted ways that build trust, emotional closeness, physical intimacy, personal and relational wellbeing. Helene is of mixed Nigerian and Danish heritage and has a wonderfully diverse cosmopolitan worldwide online practice from her base in London, England. Helene loves spreading her love of EFT by training therapists in the EFT model.
A Note About Recording of Presentations: AZEFT is unable to guarantee if this presentation will be recorded, since that decision is at the discretion of the speaker at the time of the presentation. If any portion of this presentation is recorded, it will only be made available to members of our AZEFT community through our members-only video library. Please note, recordings do not include video clips from therapy sessions or breakout group activities, and viewers of the recording do not receive a certificate of attendance.
Location: Online
Cost: $25 for AZEFT members | $45 for non-members
** 20% discount offered to group practices of 5 or more who each register for the event; email us for the discount code
Certificate of Attendance: 2 hours
This workshop will focus on how to help couples transform reactivity to a resource for self-regulation and co-regulation. We will cover key concepts and interventions for effectively holding both partners and their triggered aspects of self so they can share their vulnerability from a place of greater awareness, compassion and clarity. You will become more skillful in intervening to help partners regulate their reactive emotions in the heat of the moment and transform reactivity to connectivity, curiosity and accessible responsive engaged (ARE) communication. Demonstrations will be used to model the different approaches. No prior EFT training is required to attend is open to all therapists who are working with highly reactive couples!
Learning objectives:
1. Build confidence in stepping in and holding reactive partners by using early signs of reactivity as an ally to interrupt and slow down intense dysregulation and escalation.
2. Learn how to help partners embrace and voice their vulnerability rather than project rigidly held beliefs and rehash historical coping strategies that reinforce adversarial pattern of relating.
3. Transform anger, shame, blame, panic and overwhelm using attachment lens, ‘parts’ work and an embodied approach to assembling and distilling core emotions that helps advocate for the unmet needs of the tender wounded aspects of self.
Helene Igwebuike is an Integrative Counsellor and ICEEFT Certified Emotionally Focused Couple Therapist, Supervisor and Trainer, as well as one of the co-founders of the British EFT Centre (BEFT). Helene is passionately committed to helping couples and individuals heal and transform the relationship with self and others by relating in open-hearted ways that build trust, emotional closeness, physical intimacy, personal and relational wellbeing. Helene is of mixed Nigerian and Danish heritage and has a wonderfully diverse cosmopolitan worldwide online practice from her base in London, England. Helene loves spreading her love of EFT by training therapists in the EFT model.
A Note About Recording of Presentations: AZEFT is unable to guarantee if this presentation will be recorded, since that decision is at the discretion of the speaker at the time of the presentation. If any portion of this presentation is recorded, it will only be made available to members of our AZEFT community through our members-only video library. Please note, recordings do not include video clips from therapy sessions or breakout group activities, and viewers of the recording do not receive a certificate of attendance.
2023-2024 Core Skills
AzEFT is offering two core skills cohort options this year!
One is 100% in-person and the other is 100% online.
AzEFT is offering two core skills cohort options this year!
One is 100% in-person and the other is 100% online.
IN-PERSON ARIZONA CORE SKILLS
Core Skills will take place on the following dates:
For all of the details and to register, click the green button below.
Core Skills will take place on the following dates:
- Module One: December 1 and December 2, 2023
- Module Two: February 29 and March 1, 2024
- Module Three: April 25 and April 26, 2024
- Module Four: June 13 and June 14, 2024
For all of the details and to register, click the green button below.
ONLINE Arizona Core Skills
Core Skills will take place on the following dates:
Core Skills will take place on the following dates:
- Module One: December 14 and December 15, 2023
- Module Two: February 8 and February 9, 2024
- Module Three: March 21 and March 22, 2024
- Module Four: May 9 and May 10, 2024
Diversity Workshop in Partnership with Therapy With Heart
AzEFT is partnering with Therapy With Heart to provide a stellar diversity training!
AzEFT is partnering with Therapy With Heart to provide a stellar diversity training!
Cultural Intelligence: Unlocking the Potential of
Middle Eastern Clients
with Dr. Lea Barber, LMFT and Nicole Rizkallah, LMFT
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Date: Saturday, February 10, 2024 | Time: 9am - 12pm MST (Arizona time)
Location: Online
Cost: AzEFT Members FREE, Non-Members $90, Students $45
Other: This training meets AZBBHE's Cultural Competency CEU Requirements.
Certificate of Attendance: 3 hours
**All attendees will receive a free Certificate of Attendance, which will suffice for all Arizona participants licensed under the BBHE or APA. Formal CE certificates are available for $10 if a free certificate of attendance is not sufficient - this may be an ideal option for non-Arizona, out-of-state participants.
Description:
During this 3-hour program, participants will explore the rich cultural heritage, values, and traditions that shape the experiences and mental health needs of Middle Eastern individuals. The talk will delve into key topics, such as the influence of geo-political considerations, family dynamics, religion and spirituality, gender roles, and the impact of collectivist cultures on therapy and its tension with the West.
Led by two Middle-Eastern and culturally-competent therapists, this program will provide valuable insights into the diverse Middle Eastern cultures, enabling mental health professionals to develop a deeper understanding of their clients' perspectives and unique challenges. Participants will gain practical strategies to enhance therapeutic relationships, improve treatment outcomes, and unlock the potential for growth and healing among Middle Eastern clients. Dr. Lea Barber will share her dissertation results on Lebanese American families and family secrecy around sexual orientation
The program will utilize a combination of interactive presentations, case studies, and group discussions to foster engagement and experiential learning. Participants will have the opportunity to reflect on their own cultural biases and explore ways to promote cultural sensitivity and inclusivity within their therapeutic practice.
About the Speakers:
Nicole Rizkallah brings a wealth of expertise and a diverse background to her work. She is a Licensed Marriage and Family Therapist, Certified in Emotionally Focused Therapy (EFT) and has undergone advanced training in both Eye Movement Desensitization and Reprocessing (EMDR) and Emotionally Focused Individual Therapy (EFIT). She is actively involved in various professional associations, where she has contributed to the field by hosting workshops at psychological conferences, and she sits on the board of AzEFT. Nicole's dedication extends to her contributions to published works, particularly in the realm of couples therapy, where she incorporates considerations related to spirituality.
Nicole has a Master of Arts in Liberal Arts from St. John’s College and a Master of Science in Marriage and Family Therapy from Fuller Theological Seminary. Her Bachelor of Science degree in Business Administration adds a unique dimension to her work in therapy and ability to connect with her clients.
Nicole's own cultural heritage is an essential part of her identity, with roots in Egypt and Armenian ethnicity. As a first-generation American, she has a deep connection to her heritage. Growing up in what she fondly calls “Little Egypt, California,” she has a distinct perspective on cultural diversity and the importance of bridging Eastern and Western values, particularly within the field of psychology.
Nicole's work extends to various immigrant populations, where she strives to create connections and understanding between different cultural perspectives. Her journey as the first in her family not to pursue a career in law, medicine, or engineering speaks to her dedication to breaking boundaries and making a meaningful impact on the lives of those she serves.
Dr. Lea Barber has a Master of Science in Marriage and Family Therapy from Purdue University Northwest and a PhD in Human Development and Family Studies from Virginia Tech. Furthermore, Lea is trained in Emotionally Focused Therapy (EFT) and has undergone advanced training in Eye Movement Desensitization and Reprocessing (EMDR). Lea is also part of the AZEFT and ICEEFT communities, where she greatly enjoys being part of facilitating externship and core skills training and remaining connected to other professionals in the Arizona and San Diego areas.
Lea was raised in Lebanon throughout her life, leaving to pursue higher education at age 21. Despite planting roots in the United States, Lea continues to stay connected with her family in Lebanon through traditions, numerous weekly phone calls and failed attempts to reproduce her mother’s cooking. Lea brings a unique perspective on the experience of immigration, and how to blend and merge two conflicting identities: Western and Middle Eastern. Lea also identifies as queer, and has dedicated years of her doctorate degree interviewing participants and studying the impact of family secrecy surrounding sexual identity on Lebanese American queer youth and their families. Lea feels passionately about being able to support marginalized communities as they navigate staying true to their identity while also remaining connected to their culture and family.
Lea’s journey as a first-generation immigrant to the United States brings forth a unique perspective, where sensitivity to background, family and cultural heritage is of paramount importance in her work, and continues informing her work with her clients.
Cancellation / Refund Policy: In the event that you have paid for an upcoming event but are not able to attend, you may request a refund up to 30 days prior to the event. Refund requests must be received in writing via email to: azeftcommunity@gmail.com. Requests received at least 60 days prior to the start of the event will receive a full refund of the registration minus the Eventbrite refund fee. Requests received between 30-59 days prior to the start of the event will receive a 50% refund of the registration minute the Eventbrite refund fee. No refunds will be issued for cancellations received less than 30 days prior to the start of the event.
Location: Online
Cost: AzEFT Members FREE, Non-Members $90, Students $45
Other: This training meets AZBBHE's Cultural Competency CEU Requirements.
Certificate of Attendance: 3 hours
**All attendees will receive a free Certificate of Attendance, which will suffice for all Arizona participants licensed under the BBHE or APA. Formal CE certificates are available for $10 if a free certificate of attendance is not sufficient - this may be an ideal option for non-Arizona, out-of-state participants.
Description:
During this 3-hour program, participants will explore the rich cultural heritage, values, and traditions that shape the experiences and mental health needs of Middle Eastern individuals. The talk will delve into key topics, such as the influence of geo-political considerations, family dynamics, religion and spirituality, gender roles, and the impact of collectivist cultures on therapy and its tension with the West.
Led by two Middle-Eastern and culturally-competent therapists, this program will provide valuable insights into the diverse Middle Eastern cultures, enabling mental health professionals to develop a deeper understanding of their clients' perspectives and unique challenges. Participants will gain practical strategies to enhance therapeutic relationships, improve treatment outcomes, and unlock the potential for growth and healing among Middle Eastern clients. Dr. Lea Barber will share her dissertation results on Lebanese American families and family secrecy around sexual orientation
The program will utilize a combination of interactive presentations, case studies, and group discussions to foster engagement and experiential learning. Participants will have the opportunity to reflect on their own cultural biases and explore ways to promote cultural sensitivity and inclusivity within their therapeutic practice.
About the Speakers:
Nicole Rizkallah brings a wealth of expertise and a diverse background to her work. She is a Licensed Marriage and Family Therapist, Certified in Emotionally Focused Therapy (EFT) and has undergone advanced training in both Eye Movement Desensitization and Reprocessing (EMDR) and Emotionally Focused Individual Therapy (EFIT). She is actively involved in various professional associations, where she has contributed to the field by hosting workshops at psychological conferences, and she sits on the board of AzEFT. Nicole's dedication extends to her contributions to published works, particularly in the realm of couples therapy, where she incorporates considerations related to spirituality.
Nicole has a Master of Arts in Liberal Arts from St. John’s College and a Master of Science in Marriage and Family Therapy from Fuller Theological Seminary. Her Bachelor of Science degree in Business Administration adds a unique dimension to her work in therapy and ability to connect with her clients.
Nicole's own cultural heritage is an essential part of her identity, with roots in Egypt and Armenian ethnicity. As a first-generation American, she has a deep connection to her heritage. Growing up in what she fondly calls “Little Egypt, California,” she has a distinct perspective on cultural diversity and the importance of bridging Eastern and Western values, particularly within the field of psychology.
Nicole's work extends to various immigrant populations, where she strives to create connections and understanding between different cultural perspectives. Her journey as the first in her family not to pursue a career in law, medicine, or engineering speaks to her dedication to breaking boundaries and making a meaningful impact on the lives of those she serves.
Dr. Lea Barber has a Master of Science in Marriage and Family Therapy from Purdue University Northwest and a PhD in Human Development and Family Studies from Virginia Tech. Furthermore, Lea is trained in Emotionally Focused Therapy (EFT) and has undergone advanced training in Eye Movement Desensitization and Reprocessing (EMDR). Lea is also part of the AZEFT and ICEEFT communities, where she greatly enjoys being part of facilitating externship and core skills training and remaining connected to other professionals in the Arizona and San Diego areas.
Lea was raised in Lebanon throughout her life, leaving to pursue higher education at age 21. Despite planting roots in the United States, Lea continues to stay connected with her family in Lebanon through traditions, numerous weekly phone calls and failed attempts to reproduce her mother’s cooking. Lea brings a unique perspective on the experience of immigration, and how to blend and merge two conflicting identities: Western and Middle Eastern. Lea also identifies as queer, and has dedicated years of her doctorate degree interviewing participants and studying the impact of family secrecy surrounding sexual identity on Lebanese American queer youth and their families. Lea feels passionately about being able to support marginalized communities as they navigate staying true to their identity while also remaining connected to their culture and family.
Lea’s journey as a first-generation immigrant to the United States brings forth a unique perspective, where sensitivity to background, family and cultural heritage is of paramount importance in her work, and continues informing her work with her clients.
Cancellation / Refund Policy: In the event that you have paid for an upcoming event but are not able to attend, you may request a refund up to 30 days prior to the event. Refund requests must be received in writing via email to: azeftcommunity@gmail.com. Requests received at least 60 days prior to the start of the event will receive a full refund of the registration minus the Eventbrite refund fee. Requests received between 30-59 days prior to the start of the event will receive a 50% refund of the registration minute the Eventbrite refund fee. No refunds will be issued for cancellations received less than 30 days prior to the start of the event.
Community Workshop
Intimate Partner Violence: Fighting for a Safer Connection in EFT
with Jef Slootmaeckers
Date: Friday, March 1, 2023 | Time: 9am-11 am Arizona time (MST)
Location: Online
Cost: $35 for AZEFT members | $50 for non-members
** 20% discount offered to group practices of 5 or more who each register for the event; email us for the discount code
Certificate of Attendance: 2 hours
Research shows that intimate partner violence, or situational couples violence, is rather frequent, even more so in couples seeking couples therapy. However, the subject of violence often remains hidden for the therapist. Or, due to contraindication, couples seeking therapy are refused treatment.
The vision of this workshop is that, in many couples, the underlying entrenched negative interaction patterns are paramount in the violence. These patterns form a challenge for many a therapist in working with these couples. However, sometimes violence between partners is the subject of the therapeutic process. In these circumstances, couples desire therapists to work toward a safer relationship, where they can stop the violence and stay together. How can this be approached when violence is often seen as a contraindication for couples therapy and EFT?
Based on new scientific knowledge about intimated partner violence and their experience, Jef worked with Lieven Migerode to come to a better understanding of this difficult relational drama. In this workshop, Jef will introduce an EFT roadmap of how to conceptualize intimate partner violence from an attachment point of view.
Learning Objectives:
Participates will...
• Deepen their understanding situational couples violence from an attachment lens.
• Integrate the EFT approach in working with violent couples.
• Learn to incorporate violence within the negative cycle.
• Identify specific interventions to create safety in sessions with violent couples.
• Organize their work with violent couples in different steps in the process to help them de-escalate.
• Increase confidence working with situational couples violence.
Jef Slootmaeckers, LMFT, is an EFT Therapist, Supervisor, and Trainer. He is a member of ICEEFT and director of EFT Belgium. Jef has worked for 14 years with partner violence couples, and he trains several teams all over the world in working with intimate partner violence. Together with Lieven Migerode, he published several articles about partner violence and couple therapy. To read some of his research visit, here and here.
A Note About Recording of Presentations: AZEFT is unable to guarantee if this presentation will be recorded, since that decision is at the discretion of the speaker at the time of the presentation. If any portion of this presentation is recorded, it will only be made available to members of our AZEFT community through our members-only video library. Please note, recordings do not include video clips from therapy sessions or breakout group activities, and viewers of the recording do not receive a certificate of attendance.
Location: Online
Cost: $35 for AZEFT members | $50 for non-members
** 20% discount offered to group practices of 5 or more who each register for the event; email us for the discount code
Certificate of Attendance: 2 hours
Research shows that intimate partner violence, or situational couples violence, is rather frequent, even more so in couples seeking couples therapy. However, the subject of violence often remains hidden for the therapist. Or, due to contraindication, couples seeking therapy are refused treatment.
The vision of this workshop is that, in many couples, the underlying entrenched negative interaction patterns are paramount in the violence. These patterns form a challenge for many a therapist in working with these couples. However, sometimes violence between partners is the subject of the therapeutic process. In these circumstances, couples desire therapists to work toward a safer relationship, where they can stop the violence and stay together. How can this be approached when violence is often seen as a contraindication for couples therapy and EFT?
Based on new scientific knowledge about intimated partner violence and their experience, Jef worked with Lieven Migerode to come to a better understanding of this difficult relational drama. In this workshop, Jef will introduce an EFT roadmap of how to conceptualize intimate partner violence from an attachment point of view.
Learning Objectives:
Participates will...
• Deepen their understanding situational couples violence from an attachment lens.
• Integrate the EFT approach in working with violent couples.
• Learn to incorporate violence within the negative cycle.
• Identify specific interventions to create safety in sessions with violent couples.
• Organize their work with violent couples in different steps in the process to help them de-escalate.
• Increase confidence working with situational couples violence.
Jef Slootmaeckers, LMFT, is an EFT Therapist, Supervisor, and Trainer. He is a member of ICEEFT and director of EFT Belgium. Jef has worked for 14 years with partner violence couples, and he trains several teams all over the world in working with intimate partner violence. Together with Lieven Migerode, he published several articles about partner violence and couple therapy. To read some of his research visit, here and here.
A Note About Recording of Presentations: AZEFT is unable to guarantee if this presentation will be recorded, since that decision is at the discretion of the speaker at the time of the presentation. If any portion of this presentation is recorded, it will only be made available to members of our AZEFT community through our members-only video library. Please note, recordings do not include video clips from therapy sessions or breakout group activities, and viewers of the recording do not receive a certificate of attendance.
Two-Day Annual Training
Addiction Unplugged: The Power of Attachment in EFT
with Michael Barnett, LPC
Date: November 15-16, 2024 | Time: 9am - 5pm MST both days, Arizona time (MST) (lunch break 12:30-1:30)
Location: In-Person
Certificate of Attendance: 14 hours (7 hours of instruction per day; 1-hour lunch not included)
**All attendees will receive a free Certificate of Attendance, which will suffice for all Arizona participants licensed under the BBHE or APA. Formal CE certificates are available for $30 if a free certificate of attendance is not sufficient - this may be an ideal option for non-Arizona, out-of-state participants.
Cost: By 7/31/24 - Members $340, Non-Members $375, Students $125
8/1/24 - 9/30/24 - Members $365, Non-Members $400, Students $125
On or After 10/1/24 - Members $390, Non-Members $425, Students $125
**A $100 discount is offered to attendees working in a community mental health agency or who are active members of the military
Description: Forthcoming
Learning Objectives: Forthcoming
Program Level: Intermediate
Michael Barnett, MA, Ed.S, LPC, LPCC is a licensed psychotherapist in both California and Georgia with over 30 years of clinical experience. Michael is an ICEEFT certified supervisor and trainer in EFT, and is the founder and director of the Atlanta Center for EFT. Michael is an active member of the National Association for Alcoholism and Drug Abuse Counselors, American Counseling Association, the California Professional Counselor’s Association, and the Licensed Professional Counselor's Association of Georgia, where he served on their board of directors for several years.
The central focus and passion of Michael's work is both couple’s therapy, and training professionals who work with couples. His interest in couple's therapy began early in his career. Michael specifically noticed that effective and successful couple’s therapy healed not only the relationship, but in the process of therapy, the individuals within the relationship consistently evolved into the best and most authentic versions of themselves, healing emotional pain and historical wounds in the process. In addition to his clinical work, supervision and training, Michael conducted a research project that incorporated EFT into inpatient addiction treatment protocols at a leading alcohol and drug treatment center in Atlanta.
Diversity Statement: This presentation is informed by the ICEEFT statement and commitment to anti-racism. Specifically, this training includes an assessment focus on the CARE model outlined by Johnson & Campbell (2022), which guides therapist to evaluate attachment, emotion, and therapist alliance issues within the context of ethnicity, culture, and social location of families. Various examples are used through the training to illustrate the application of EFFT to families representing different social contexts.
Cancellation / Refund Policy: In the event that you have paid for an upcoming event but are not able to attend, you may request a refund up to 30 days prior to the event. Refund requests must be received in writing via email to: azeftcommunity@gmail.com. Requests received at least 60 days prior to the start of the event will receive a full refund of the registration minus the Eventbrite refund fee. Requests received between 30-59 days prior to the start of the event will receive a 50% refund of the registration minute the Eventbrite refund fee. No refunds will be issued for cancellations received less than 30 days prior to the start of the event.
Location: In-Person
Certificate of Attendance: 14 hours (7 hours of instruction per day; 1-hour lunch not included)
**All attendees will receive a free Certificate of Attendance, which will suffice for all Arizona participants licensed under the BBHE or APA. Formal CE certificates are available for $30 if a free certificate of attendance is not sufficient - this may be an ideal option for non-Arizona, out-of-state participants.
Cost: By 7/31/24 - Members $340, Non-Members $375, Students $125
8/1/24 - 9/30/24 - Members $365, Non-Members $400, Students $125
On or After 10/1/24 - Members $390, Non-Members $425, Students $125
**A $100 discount is offered to attendees working in a community mental health agency or who are active members of the military
Description: Forthcoming
Learning Objectives: Forthcoming
Program Level: Intermediate
Michael Barnett, MA, Ed.S, LPC, LPCC is a licensed psychotherapist in both California and Georgia with over 30 years of clinical experience. Michael is an ICEEFT certified supervisor and trainer in EFT, and is the founder and director of the Atlanta Center for EFT. Michael is an active member of the National Association for Alcoholism and Drug Abuse Counselors, American Counseling Association, the California Professional Counselor’s Association, and the Licensed Professional Counselor's Association of Georgia, where he served on their board of directors for several years.
The central focus and passion of Michael's work is both couple’s therapy, and training professionals who work with couples. His interest in couple's therapy began early in his career. Michael specifically noticed that effective and successful couple’s therapy healed not only the relationship, but in the process of therapy, the individuals within the relationship consistently evolved into the best and most authentic versions of themselves, healing emotional pain and historical wounds in the process. In addition to his clinical work, supervision and training, Michael conducted a research project that incorporated EFT into inpatient addiction treatment protocols at a leading alcohol and drug treatment center in Atlanta.
Diversity Statement: This presentation is informed by the ICEEFT statement and commitment to anti-racism. Specifically, this training includes an assessment focus on the CARE model outlined by Johnson & Campbell (2022), which guides therapist to evaluate attachment, emotion, and therapist alliance issues within the context of ethnicity, culture, and social location of families. Various examples are used through the training to illustrate the application of EFFT to families representing different social contexts.
Cancellation / Refund Policy: In the event that you have paid for an upcoming event but are not able to attend, you may request a refund up to 30 days prior to the event. Refund requests must be received in writing via email to: azeftcommunity@gmail.com. Requests received at least 60 days prior to the start of the event will receive a full refund of the registration minus the Eventbrite refund fee. Requests received between 30-59 days prior to the start of the event will receive a 50% refund of the registration minute the Eventbrite refund fee. No refunds will be issued for cancellations received less than 30 days prior to the start of the event.